More than one million people have taken action to improve their financial well-being through the onUp movement sparked by SunTrust Banks, Inc. The announcement marks a significant milestone in the company's ongoing efforts to help all Americans achieve financial confidence.
In 2016, with three-quarters of Americans worried about finances, SunTrust put its purpose of Lighting the Way to Financial Well-Being into action with the launch of "onUp," a movement to inspire Americans to take steps to improve their financial health.
"As a purpose-driven company, we are changing the conversation about money and helping to relieve the financial stress people are feeling. Reaching one million people shows that our efforts are on the right track," said Bill Rogers, SunTrust chairman and CEO. "When people are financially confident, they can enjoy what truly matters, and onUp helps them take that first step."
To encourage Americans to take a step toward financial confidence, SunTrust provides free financial resources on onUp.com, including savings calculators, budgeting tools and monthly newsletters with financial advice, along with a "Mental Wealth Quiz" to determine their money personality. onUp.com is available to everyone, regardless of whether they bank with SunTrust.
To reach this milestone, SunTrust worked with non-profit partners such as United Way and Operation HOPE, connected with consumers through banking locations and community programs, and provided tools on onUp.com. Additionally, the company launched a financial well-being program for its teammates. More than 20,000 participated, and more than 80 percent feel in control of their finances upon completion. Its success spurred SunTrust to develop a similar program for employees of client companies
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